Active Wow Activated Charcoal Toothpaste - for Whitening Teeth, Made with Organic Coconut Oil & Xylitol, Charcoals Activated-Toothpaste - Charcoal & Mint, 2-Pack

My teeth to whiten them.

My husband really loves this wow toothpaste and I have to admit that his teeth look 10 times better he’s 68 and his teeth were beginning to brown brown. But after using this toothpaste, I must say that I have a husband with the sexy smile it did brighten his smile quite a bit with you. Use it again. Yes, I’ve already ordered another.

I really like this Active Wow activated charcoal toothpaste. This is my first time trying a toothpaste made with this as an ingredient. I do have activated charcoal powder and have mixed it in toothpaste before, but this is much easier.Anyway, I love the mint flavor. The toothpaste is thick enough to work, but it is thinner than my other toothpastes. There is no gritty texture that I could detect. You will more than likely need to rinse/ wipe off the sink a little after you are done. Any splash will leave noticeable charcoal drops everywhere, but that is just the nature of the product.One thing that always bothers me is when a company lists an ingredient as “flavor.” What flavor? Could be anything I suppose... I want to know and don’t understand why they don’t want to say.Anyway, the value overall is only okay. I did find a 3 pack of charcoal toothpaste with just slightly more in each tube by a well-known natural brand that I love for a little less money, so I am sure there are other more affordable options out there.Overall, I really am very happy with this product and think other would enjoy it as well. It’s crazy how clean your teeth can feel after brushing with something that resembles dirt in color. My teeth look and feel great after using.I hope my review was helpful in some way, and if so, I would love to know-thanks!

Immediately after each use, my teeth seem a bit whiter, which is all one can ask for from a daily use toothpaste (let's be honest, technology hasn't gotten us to the point of a whitening toothpaste with the same results as professional whitening, it is what it is.) I do wish there was a version with flouride because I personally require daily flouride in my tooth care routine, so I mix this toothpaste with one with flouride. Overall, I do see some short-term results from this toothpaste and for now, because of how low-effort using it is (in contrast to doing white strips, for example), I'm going to keep using it.

I don't really have discolored teeth. I was just hoping for a little bit whiter. This toothpaste made absolutely no difference what so ever. I suppose if I want to see a difference I would need to do something more drastic.

I've been using the charcoal toothpaste for years and loved it. We just got a new tube today and the taste was overpowering and to me gross! The charcoal is now further down the list of ingredients, which means there's less of it. There's also now sodium lauroyl sarcosinate. The old tube says "natural flavor" the new one just says "flavor " (?) We still had the old tube so I compared them side by side.

it helps whiten my tooth verry well!!

I should have been suspicious when I saw the review for *this* product , complete with link, extolling it's superiority over another whitening product on whose page the reviewer for WOW posted. That should not be allowed. I should have known better. The WOW Charcoal "toothpaste" does not whiten AT ALL.